Zee News My Earth My Duty

zee news_my_dutyIndia's biggest climate campaign – 'Zee News My Earth My Duty' – was celebrated at Jawaharlal Nehru Stadium on 24th November 2011 in New Delhi. The celebration witnessed the country's first Eco- Friendly concert and My Earth My Duty Samman.

The celebration was aimed at creating awareness about global warming and its serious impact on mankind.

The samman is a form of recognition and acknowledgement of the earth warriors for their astounding work and indomitable spirit to save mother Earth by planting over 1.25 crore saplings in a span of two years under this green initiative.Thirty "Earth warriors" of reputed organisations viz; NYKS, NSS, ITBP, CRPF, ETF and Brahma Kumarisetc were identified for their extraordinary contribution to mitigate climate change for - Zee News My Earth My Duty Samman..

Mr. Rakesh Mohan, Joint Secretary, Ministry of Youth Affairs & Sports, Govt. of India and Mr. Rohit Kumar, Marketing Head, Zee News Channel felicitated Bro. BK Mruthyunjaya, Executive Secretary, Mt. Abu (on behalf of Brahma Kumaris)

GREEN THOUGHT FOR TODAY

Man must feel the earth to know himself and recognize his values.... God made life simple. It is man who complicates it.