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Zee News My Earth My Duty
India's biggest climate campaign – 'Zee News My Earth My Duty' – was celebrated at Jawaharlal Nehru Stadium on 24th November 2011 in New Delhi. The celebration witnessed the country's first Eco- Friendly concert and My Earth My Duty Samman.
The celebration was aimed at creating awareness about global warming and its serious impact on mankind.
The samman is a form of recognition and acknowledgement of the earth warriors for their astounding work and indomitable spirit to save mother Earth by planting over 1.25 crore saplings in a span of two years under this green initiative.Thirty "Earth warriors" of reputed organisations viz; NYKS, NSS, ITBP, CRPF, ETF and Brahma Kumarisetc were identified for their extraordinary contribution to mitigate climate change for - Zee News My Earth My Duty Samman..
Mr. Rakesh Mohan, Joint Secretary, Ministry of Youth Affairs & Sports, Govt. of India and Mr. Rohit Kumar, Marketing Head, Zee News Channel felicitated Bro. BK Mruthyunjaya, Executive Secretary, Mt. Abu (on behalf of Brahma Kumaris)
In March 2010 international barrister and award winning author Polly Higgins proposed into the United Nations a legal definition and a draft proposal to make Ecocide the fifth Crime Against Peace. The definition submitted is “extensive damage, destruction to or loss of ecosystems of a given territory, whether by human agency or by other causes, to such an extent that peaceful enjoyment by the inhabitants of that territory has been severely diminished.